mapping

Mapping Out Where Your Best Customers Want To Go

Published 2021-09-22 mapping 2021 marketing

In this episode of the Duct Tape Marketing Podcast , I'm doing part one of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate…

Empathy Mapping: The First Step in Design Thinking

Published 2026-10-03 mapping understanding maps

Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

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